The company operates in...
Europe, North America, Latin America, and Asia Pacific.
The company operates mainly in four segments...
Media Networks, Parks and Resorts, Studio Entertainment, and Consumer Products.
Synergy:
The movies (i.e. through Disney, Pixar, Touchstone, Miramax and Buena Vista) are the cornerstone product.
They are marketed before launch through partners, agencies, competitors (e.g. NBC, CBS) and subsidiaries.
The subsidiaries is where the synergies really come in.
Disney (DIS) owns ABC, the Military Channel, the History Channel and ESPN. Some commercials are run on these channels for movies - especially ABC.
Once the movie is launched, the company continues to gain marketing synergies for its other subsidiaries.
The more popular movies are then enfranchised into their Theme Parks and used as an attraction for visitors.
Then at the Theme Parks one must stay somewhere, eat, drink, purchase souvenirs, and pay to enter the Park.
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