SHERLOCK HOLMES WEBSITE

Response:
In the synopsis, the words 'new' and 'legendary' are both repeated several times, although they both seem to be quite opposing ideas. The filmakers may have done this as they are re-making the character of Sherlock Holmes, bringing out new qualities in him which have not been highlighted before. Also by adding the word legendary a lot reinforces the idea that Sherlock Holmes is an old story, with legendary tales which are remaining in the movie but just changing the character slightly.
A film ledgend who has also been newly portryaed like Sherlock Holmes is Superman.
I concluded that the genre of Sherlock Holmes was obviously mystery, but with more action then before, a comedic approach, with a hint of romance. This synopsis confirms that it is in fact an "action adventure mystery" and it goes on to describe slightly Sherlock Holmes' new adventure. It also includes a bit on Holmes' love interest, which is highlighted more in this film, and in the synopsis which creates some romance. Although, there is no hint of a funny edge to the film, which is only seen in the trailer and movie.
The order which the actors appear in the synopsis may be decided on their success, but I find that as Robert Downy Jr's name is mentioned first, and then Jude Law, and finally Rachel McAdams, it is down to character as well. Sherlock Holmes is mentioned, then Watson, then Holmes' love interest.
Usually I find film synopsis in magazines or newspapers, but usually where the review of the film is, and this would help me decide whether the film sounds appealing to my personal taste. Although, I think that the only people who would read the synopsis on the film's webiste is film fanatics and those who are fanatical about this particular film as they are extremely curious what the film will entale. Therefore it is very important that the synopsis is cleverly written in order to generate as much interest as possible, especially amougnts the target audience.

Gallery:
This area of the webiste is there to feed images of the set and characters to those who are very excited about the film. It also helps generate excitement for the film if there are pictures of famous people in the photos as these particular legendary characters.
The images in this gallery are similar to the ones you'd find in a gallery such as the ones on www.imdb.com which is a movie webiste. I would say the only difference there is, is that the photos in this gallery look slightly posed, in order to create the specific image the filmakers want the characters to have. For example, in one there is a picture of the love interest of Holmes who looks seductive and glamorous with her hair pinned back and her reflection the other side of the image.
I believe that there is more then one poster to promote this film as this film is based upon a legendary story which has many fans who would be interested in each character and each aspect of the film. Therefore, there have been several character posters released in order to let the audience understand how each character is now being portrayed and who is acting that character. There also has been a teaser poster released in order to create an initial amount of interest even before the filming had finished.
The downlode section is probarly based at those who are extremely interested in the film, and mostly would be people under the age of 25 years old who use technology a lot and would be interested in downlodes for their phone or computer. I firstly thought that only males would be interested in the downlode section as the added things onto the film, such as the game, is mainly consumed by males. But I then realised the persona of the two main male actors is that of an attractive but slightly bad man, which would appeal to women, so they may be more attracted to this side of the website.
I do think that the poster, downlodes, and gallery are aimed at the same people as they are all well planned for fanzies but also would be consumed by the women or male fans of the actors.